This project was created as part of the UX introductory course at CareerFoundry. The main focus was to understand and apply the design thinking process while learning UX-related terms, tools and techniques.
1 month
Many people start using apps to learn languages, but few of them stick to it – distractions pop up constantly. The task was to find a way to keep users motivated to study on a regular basis and help them learn new vocabulary.
My role was to create a vocabulary learning app which enables users to methodically categorize, reference, and study new vocabulary and to bring concepts and vocabulary to life using visuals.
I conducted a competitor analysis with three competitors: Lexilise, Tobo and Mondly to understand what type of problems users face with competitors’ products and to highlight opportunities to meet an unfulfilled user need.
I conducted a competitor analysis with three competitors: Lexilise, Tobo and Mondly to understand what type of problems users face with competitors’ products and to highlight opportunities to meet an unfulfilled user need.
The creation of a proto persona followed the analysis of the previously gathered data. Their main function was to assist and direct efforts towards refining GoLingo as to allow it to more effectively meet the personas’ needs.
To determine how users can most effectively interact with the app, I created user flows on the main tasks Anastasia wants to perform. This allowed me to first determine how to structure the content of the app and which screens are needed to effectively get to the goal.
Now that I knew which screens were needed for my app, I started sketching my flows on paper to create a low-fidelity prototype to start testing GoLingo’s functionality and its core guiding principles in practice. By visualizing the different user flows, I was able to check if the user flow was intuitive and to ensure that it helped the user reach their goals quickly and easily.
Conducting usability tests gave me the opportunity to see how the users interacted with GoLingo, to test if my design meets the users’ needs and to reveal any possible shortcomings of my design. I conducted the usability tests online via Skype in 10-15 minute sessions with a clickable low-fidelity prototype.
After evaluating the tests, four usability errors stood out that needed to be fixed:
GoLingo underwent several iterations based on the user feedback received during the usability tests.
This was my first UX project where I learned to implement the design thinking process. It was a long but exciting and rewarding journey that began with research and finished with creating high fidelity wireframes.
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